Tag Archives: consumer behavior

How Was Your Day?

How do you honestly answer the quetion, “So how was your day today?” Would you use any of these words to describe how you might have felt?

  • Angry
  • Annoyed
  • Appalled
  • Apprehensive
  • Delighted
  • Disappointed
  • Ecstatic
  • Excited
  • Ashamed
  • Emotional
  • Bewildered
  • Envious
  • Betrayed
  • Embarrassed
  • Confused
  • Furious
  • Confident
  • Frightened
  • Cheated
  • Great
  • Cross
  • Happy
  • Depressed
  • Horrified

This is a list of the most common “emotion” words we use.

Only six of them are positive.

Does this mean we are negative people?

Of course not. Research from psychologists has shown that this is actually evidence of how we’re inclined to be problem-focused in our approach to life.

Because of this inclination–which is greater in some than others–we have to be mindful to try to step back and also make sure we aren’t always just focused on all that is wrong. We also have to look at what is working for us.

Take for example…my soccer “career.”

Being right-footed, I had a less-than-average ability to dribble, pass and shoot with my left foot. By age 13, on a scale of 1-10, my left foot was a 3. My right foot on the other hand, generally speaking, was a 6 or 7 in ability.

I could have worked extremely hard to improve my left foot at that point. But doing so would have required thousands of hours. With time being a limiting factor, it was much more productive and effective (since I would have to work on also changing some learned habits) to work on getting my right foot even better–to a 8 or 9 in ability.

In the end, my focus was to gradually work so that my right foot was great, not just good. By having a right foot that was better than average, I was able to maneuver some of the situations that would have called for a “great” left foot. Over time, I was also able to get my left foot to a 4 or 5 compared with my peers, depending on if I was shooting or passing, that is.

Why not work on both feet? Sure, I could have worked on both feet, and if I had started on that process at age 6, of course that would be the right way to go. But it would have been a waste for me to put all my energy towards getting my left foot to be an 8 or 9–in fact, I believe it might have been nearly impossible for me.

Perhaps it’s a silly example, but the idea is that it may seem counterintuitive in business and in life to seek out what’s working for us, especially the more things are going wrong in a situation! What was working for me was my right foot: I was great at passing and just needed to continue to develop my dribbling and shooting skills. As a defender, I could get away with not being a great left or right footed striker. It was okay to have a consistently below average left foot (problem), if my right foot (my bright spot) could more than make up for it.

But what about as a manager? When your start-up’s business model is suddenly failing you, you don’t tend to think first about what is still working, or what assets you do have on your side–you’re more likely to try to look for big solution, or some big pivot, to come in and save your business!

For me, next time I’m honestly answering how my day was–even if it wasn’t great, I’m going to do my best to focus on the one or two things that were positives. It also seems like one way to feel more grateful about what I do have going for me.

What do you think you can apply focusing on the so-called “bright spots” to in your life–is it your health, career, or personal relationships?

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Cincinnati: We Really Value Living Near GABP

GABP taken by kim_sykes (via instagram)

Trulia took it upon themselves to examine housing prices in the neighborhoods near major-league stadiums. Looking at the past year, and the surrounding neighborhood within 1-2 miles of a stadium, they discovered that living near San Francisco’s AT&T Park was the most expense at a median of $653 per square foot. On the other end, the Texas Rangers had the least expensive “baseball stadium neighborhood” to live in, at about $86 per square foot.

Taking it one step further, Trulia looked at how expensive the stadium neighborhoods were relative to the surrounding metro area. Nearly 70 percent of stadiums (besides Toronto) were located in neighborhoods that were more expensive than the average for that metro.

These are where the results get more exciting for me, since I already knew it was expensive to live in California.

Living near Fenway Park is 2.6 times as expensive as living in the Boston metro overall. Compare that with San Francisco’s baseball neighborhood, which is only 1.3 times more expensive as the San Fran metro…which we know, is still expensive!

To my surprise, Cincinnati shows up as the most expensive stadium neighborhood compared to its metro area: it is 2.8 times as expensive to live near Great American Ball Park as it is to live in the Cincinnati metro area. Two factors must be at play here. One is that the GABP neighborhood is downtown, whereas generally the least expensive neighborhoods making the list had stadiums that were outside of a downtown area.

The other factor at play must simply be that we have the most pride in our team…which is why we will pay so much to be able to be within walking distance from our stadium!

All jokes aside, the report also showed evidence not just that neighborhoods near MLB stadiums cost more, but that if a team has a better chance of winning the World Series, the homes there cost more, too. So the question naturally arises: what about the value of a home when a team is doing well?

In other words, does winning affect the value of a home that’s near a stadium? Here was Jed Kolko‘s response:

Sorry, stadium-neighbors: the answer is no. Home prices near stadiums don’t rise more in the years that a team wins more games…Living near a winning team may bring you happiness and bragging rights, but it won’t raise your home values. There are lots of reasons to cheer for the home team if you live near the ballpark–who wants a bunch of grumpy fans walking around your neighborhood after the game?– but the effect on your home’s value isn’t one of them.

Point taken!

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Would You Rather?

About two weeks ago I got the flu.

Let’s just say that this experience was quite persuasive in getting me to consider getting a flu shot next year.

But it got me thinking: say that you were in charge of a hospital in a year where the flu was expected to kill 1,000 people. (A similar story was presented to us in graduate school.)

You have two choices, and you can only implement one of the available options.

Here’s the first scenario.

Program one offers you the outcome in which 333 people will be saved.

Continue reading

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The Greatest City in the World Is Not New York

Here’s a stereotype that’s MORE than based in truth: people “from” New York City are crazy about their city, and more often than not, just can’t see why anyone would want to live anywhere else!

Well, here’s something you might find to be a bit crazy: I believe that Cincinnati rivals any other city in the US.Screen Shot 2013-01-05 at 6.52.31 PM

Yes, we are not a large city. But 15 Fortune 1000 companies headquartered here, hundreds of branding firms, great educational institutions with some of the top programs in the nation, the most arts per capita of any city in the US, that we are home to a great selection of sports teams–all equate to one thing: access to so many factors that make a city livable.

Coming here means affordable access to a growing and lively downtown, if that matters to you.

For others, it means access to a vibrant job market. It means you have the ability to meet with people who can change your career, and your life. (That could be your future husband.)

I mean it: with more Fortune 500 companies than Boston, combined with our midwestern sentiment, we have the very people right here who can help us take our idea, our company, or our career, to the next level. Our city has got to be the place with the best kept secrets, which is a whole other topic.

When Dhani Jones spoke at this year’s Bold Fusion event, he described how one of the great things about this city is that we don’t always recognize howe we have unparalleled access to leaders and people who can help us…if we actually just take one step to reach out to someone. He also said he realized this while riding his bike up Vine Street, which lots of people wouldn’t be doing here, but again, that’s another topic.
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